Maintaining brand trust and complying with global email marketing laws (such as CAN-SPAM, GDPR, and CASL) requires every marketing email to include valid sender identity, a physical postal address, and clear unsubscribe options. In Grigora, the Social and Footer blocks make this simple and automated.
This guide explains how to add social media profile links and customize compliant email footers.
Adding the Social Links Block
The Social block displays clean, high-resolution icons linking to your social profiles:
Drag the Social block from the palette to the bottom of your email canvas.
Click on the block to open the social properties panel in the left side panel.
Grigora supports all major platforms:
Facebook, Instagram, X (formerly Twitter), LinkedIn, YouTube, TikTok, Pinterest, Threads, Website, and Email.
Click Add Link to introduce platforms, then enter your specific profile URLs (e.g.,
https://instagram.com/yourbrand).Configure styling:
Icon Style: Choose between Solid brand colors, Monochromatic dark/light, or Minimal outlines.
Alignment: Align icons Left, Center, or Right.
Spacing: Adjust spacing between icons for optimal touch targeting.
The Footer Block and Legal Compliance
Every commercial newsletter must contain a compliant footer. Grigora provides a dedicated Footer block pre-configured with required legal elements:
Drag the Footer block onto the canvas (typically as the final block).
Grigora automatically pulls the following information from your Newsletter Settings:
Sender / Company Name: Your registered business name.
Physical Postal Address: Your valid postal street address (required by CAN-SPAM).
Unsubscribe Link: Powered by the dynamic
{{unsubscribe_url}}merge tag.Preferences Link: Powered by
{{manage_preferences_url}}.Copyright Notice: Current year and brand name.
Editing Footer Copy and Styling
While legal tags are protected, you can customize the footer's text and appearance:
In-Place Editing: Double-click the footer on the canvas to add custom disclaimer notes (e.g., "You received this email because you subscribed on our website.").
Typography & Colors: Use the left side panel to adjust font size (e.g., 12px), text color, link color, and background shading.
Required Elements Guard: Grigora's readiness checker will warn you before sending if your newsletter lacks a valid unsubscribe mechanism.
Compliance Reminder: Never remove the unsubscribe link or postal address from marketing emails. Doing so can cause immediate deliverability penalties and blocklisting by major mailbox providers like Gmail and Yahoo.